Behind the Scenes: Corporate Event Photography for Todd Ryan at the XGIMI x EA Sports FC 26 Launch in NYC
Documenting the energy of a major brand launch requires a sharp eye for unscripted, fast-paced moments. Recently, I had the opportunity to work as a commercial event photographer in New York City for Todd Ryan, a prominent content creator in the gaming news space. Todd brought me on board to follow him throughout the exclusive launch event collaboration between XGIMI and EA Sports FC 26.
For a photographer, transitions from high-energy crowds to clean promo setups are where the real storytelling happens. My mission for the night was simple: capture the atmosphere, document Todd’s interactions, and deliver cinematic imagery that represents the scale of this collaboration.
Content creator Todd Ryan posing at the official XGIMI media backdrop corporate event photography
Capturing the Energy of the XGIMI x EA Sports Lau
The event brought together gaming culture, sports, and cutting-edge tech. Walking into the venue, the atmosphere was immediately vibrant, highlighted by deep blue and purple ambient lighting that perfectly matched the EA Sports aesthetic.
As Todd navigated the space—interacting with fans, testing out the new setups, and showcasing the XGIMI projectors—I focused on a documentary, fly-on-the-wall approach. Following a creator through a crowded corporate event requires quick positioning and an understanding of low-light environments. Instead of relying on disruptive flash that kills the mood of the room, I utilized the venue’s cinematic neon lights to capture sharp, high-contrast frames that feel alive and authentic.
From looking down at the crowd from the venue’s industrial balcony to framing Todd against the official media backdrop, the goal was to make the viewer feel like they were part of the experience.
Beyond the Lens: The Perks of Commercial Event Photography
Industrial venue balcony view during XGIMI EA Sports FC 26 launch event photography in NYC
One of the best parts of working closely with creators and brands during these massive NYC launches is the community vibe. The team at the event was incredibly welcoming, making the entire shoot feel less like a rigid corporate gig and more like a high-energy collaboration.
To top off a great night of shooting, I didn't leave empty-handed. The crew hooked me up with the official event kit, including an exclusive XGIMI x EA Sports FC 26 jersey, a custom soccer ball, a branded cap, and an official event gift bag. Getting to walk away with a piece of the launch merchandise after documenting the hard work behind the scenes is always a massive plus.
Whether I am capturing the raw pulse of an intimate wedding or covering a high-profile commercial launch in the heart of New York City, my focus remains on delivering honest, striking visuals that elevate the brand's narrative.
Are you a content creator, brand, or agency planning an upcoming launch in New York or New Jersey? Let’s connect and talk about how we can capture the energy of your next event.
